Facebook just released ‘Reactions’ globally!
Facebook has just released a major update to their social ecosystem. The new feature, called Reactions, acts as an extension to the popular ‘Like’ button to allow users to express their opinions with five extra emotions. Users now get to pick between Like, Love, Haha, Wow, Sad and Angry as shown in the video above. Everyday millions of people across the world log into Facebook to read the news, share stories and view videos. They share updates on how they are feeling, what they are doing and what they are thinking.
Up until today, users could only use the ‘like button’ to show their interest in statuses, pictures, posts and videos.In 2015 there were rumours that Facebook releasing a dislike button, however, there was negative criticism suggesting it could increase cyberbullying online. The new ‘reactions’ are a welcomed addition to the very popular social site which made history in 2015 by reaching 1 billion active daily users.
Facebook announced in their blog that they intend to use the Reaction buttons to learn how different Reactions should be weighed differently by the News Feed. At the start, Facebook will treat each Reaction button as if it were a Like button. This will enable Facebook to know you like similar content and want more of it. Over time, Facebook will be able to automatically choose the appropriate Reaction emotions for personalised posts and statuses.
Facebook further stated that the new Reactions system will allow business and publishers to better understand how their followers respond to content they publish on Facebook. This could act as an SEO tool to see how the target audience reacts to certain content.
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